ROGERS UNLIMITED PLANS MICROSITE (C. 2009)

HOMEPAGE
Initial screen, users are encouraged to interact with the phones. Each phone and character has a story behind it. Users can either find out more about the new plans or watch a video/animation associated with a particular character. The phones and their features become the hero's and rescue the character from all sorts of situations.

HOMEPAGE - PHONE HOVER STATE
Users are presented with the option to find out more about the device or watch a video.

VIDEO PRELOADER
Video bumper that acts as the video preloader.

VIDEO SCREEN
As video plays, phone receives texts and alerts based on what is happening in each video.

PHONE PLAN DETAILS
Information on price as well as plan specific details are available to user. User also has the ability to rotate the phone using "click & drag" controls. Users can also watch the story associated with the phone or visit the main site for more information on the plans.
THE RIGHT IMPRESSION
Our character, Matt is at the art museum checking out a new exhibit. He's now checking out a girl named Melissa. She's an art major and he only has one chance to impress her. He text Christie for a short lesson in art history.
DIVERTING DISASTER
Christie is at the movies with a friend when she see's whom she thinks is Andrea's boyfriend with another girl.
A GOOD SPORT
Tyler's got a ticket to game 7 of the playoffs. Unfortunately he can't make it due to an exam. He text his friend Brad, but Brad already has tickets. He text another friend, Jane, but she hates hockey. He tries his friend Dan reminds him that the exam isn't until the following week.